:root {
      --bg: #ffffff;
      --fg: #000000;
      --muted: #8c8c8c;
      --border: #dbdbdb;
      --ink-soft: color-mix(in oklch, #000000 7%, transparent);
      --radius: 28px;
      --font-display: Montserrat, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
      --font-secondary: "Roboto Slab", Georgia, serif;
      --font-body: Roboto, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
      --font-mono: "Roboto Mono", ui-monospace, Menlo, monospace;
      --fs-hero: clamp(48px, 5.6vw, 92px);
      --fs-h2: clamp(32px, 3.8vw, 58px);
      --fs-lead: clamp(18px, 1.45vw, 24px);
      --fs-body: 16px;
      --fs-meta: 12px;
      --container: 1240px;
      --gutter: clamp(20px, 4vw, 56px);
      --section: clamp(72px, 10vw, 152px);
      --line: 1px;
    }

    *, *::before, *::after { box-sizing: border-box; }
    html { -webkit-text-size-adjust: 100%; }
    body {
      margin: 0;
      background: var(--bg);
      color: var(--fg);
      font-family: var(--font-body);
      font-size: var(--fs-body);
      line-height: 1.55;
      text-rendering: optimizeLegibility;
      -webkit-font-smoothing: antialiased;
    }
    img { display: block; max-width: 100%; }
    a { color: inherit; text-decoration: none; }
    button { font: inherit; }
    h1, h2, p { margin: 0; }
    h1, h2 { font-family: var(--font-display); text-wrap: balance; letter-spacing: 0; }
    p { text-wrap: pretty; }

    .container {
      width: min(100%, var(--container));
      margin-inline: auto;
      padding-inline: var(--gutter);
    }
    .section { padding-block: var(--section); }
    .section-tight { padding-block: clamp(56px, 8vw, 112px); }
    .section-black {
      background: var(--fg);
      color: var(--bg);
    }
    .section-black .eyebrow,
    .section-black .meta,
    .section-black .muted,
    .section-black .lead { color: var(--muted); }
    .eyebrow {
      font-family: var(--font-mono);
      font-size: var(--fs-meta);
      letter-spacing: .08em;
      text-transform: uppercase;
      color: var(--muted);
      margin-bottom: 18px;
    }
    .lead {
      color: var(--muted);
      font-size: var(--fs-lead);
      line-height: 1.45;
      max-width: 64ch;
    }
    .muted { color: var(--muted); }

    .btn {
      position: relative;
      isolation: isolate;
      display: inline-flex;
      align-items: center;
      justify-content: center;
      min-height: 46px;
      padding: 12px 22px;
      overflow: hidden;
      border: var(--line) solid var(--fg);
      border-radius: 999px;
      background: var(--fg);
      color: var(--bg);
      font-weight: 700;
      font-size: 13px;
      letter-spacing: .02em;
      text-transform: uppercase;
      cursor: pointer;
      transition: color .18s ease, border-color .18s ease;
    }
    .btn::before {
      content: "";
      position: absolute;
      inset: 0;
      z-index: -1;
      background: var(--bg);
      transform: translateX(-102%);
      transition: transform .22s ease;
    }
    .btn:hover::before,
    .btn:focus-visible::before { transform: translateX(0); }
    .btn:hover,
    .btn:focus-visible {
      color: var(--fg);
      outline: 0;
    }
    .btn-light {
      border-color: var(--bg);
      background: var(--bg);
      color: var(--fg);
    }
    .btn-light::before { background: var(--fg); }
    .btn-light:hover,
    .btn-light:focus-visible { color: var(--bg); }

    .topnav {
      position: relative;
      z-index: 30;
      border-bottom: var(--line) solid var(--border);
      background: color-mix(in oklch, var(--bg) 92%, transparent);
      backdrop-filter: blur(14px);
    }
    .topnav-inner {
      display: grid;
      grid-template-columns: 1fr auto 1fr;
      align-items: center;
      gap: 24px;
      min-height: 76px;
    }
    .wordmark {
      font-family: var(--font-display);
      font-weight: 900;
      text-transform: uppercase;
      letter-spacing: .02em;
      line-height: .94;
    }
    .topnav nav {
      display: flex;
      gap: 24px;
      justify-content: center;
    }
    .topnav nav a {
      color: var(--muted);
      font-size: 13px;
      font-weight: 700;
      text-transform: uppercase;
      letter-spacing: .04em;
    }
    .topnav nav a:hover { color: var(--fg); }
    .topnav .nav-cta { justify-self: end; }

    .footer {
      border-top: var(--line) solid var(--border);
      padding-block: 44px;
      color: var(--muted);
    }
    .footer-grid {
      display: grid;
      grid-template-columns: 1.3fr repeat(3, 1fr);
      gap: 32px;
    }
    .footer h3 {
      margin-bottom: 12px;
      color: var(--fg);
      font-size: 13px;
      text-transform: uppercase;
    }
    .footer p { font-size: 14px; }

    .hero {
      position: relative;
      min-height: calc(100svh - 76px);
      display: flex;
      align-items: center;
      justify-content: center;
      text-align: center;
      overflow: hidden;
      background: var(--fg);
      color: var(--bg);
    }
    .hero-content {
      position: relative;
      z-index: 2;
      max-width: 1140px;
      padding-block: clamp(120px, 16vw, 200px);
      margin-inline: auto;
    }
    .hero h1 {
      max-width: 20ch;
      margin-inline: auto;
      font-size: var(--fs-hero);
      line-height: .92;
      font-weight: 900;
      text-transform: uppercase;
      font-style: italic;
    }
    .hero .lead {
      color: var(--bg);
      margin: 22px auto 0;
      max-width: 60ch;
    }
    .hero-actions {
      display: flex;
      flex-wrap: wrap;
      justify-content: center;
      gap: 12px;
      margin-top: 30px;
    }

    .statement-block {
      max-width: 760px;
      margin-inline: auto;
      text-align: center;
    }
    .statement-block .lead {
      margin-inline: auto;
      color: var(--fg);
      font-weight: 700;
    }
    .statement-block .muted-copy {
      margin-top: 18px;
      color: var(--muted);
      font-size: var(--fs-body);
    }
    .section-black .statement-block .lead { color: var(--bg); }

    .section-head { margin-bottom: 48px; max-width: 640px; }
    .section-head.center { margin-inline: auto; text-align: center; }

    .principle-grid,
    .industry-grid {
      display: grid;
      gap: 1px;
      background: var(--border);
      border: var(--line) solid var(--border);
    }
    .principle-grid {
      grid-template-columns: repeat(3, minmax(0, 1fr));
      background: color-mix(in oklch, var(--bg) 22%, transparent);
      border-color: color-mix(in oklch, var(--bg) 22%, transparent);
    }
    .industry-grid { grid-template-columns: repeat(4, minmax(0, 1fr)); }
    .principle,
    .industry {
      position: relative;
      isolation: isolate;
      overflow: hidden;
      padding: clamp(22px, 3vw, 36px);
      background: var(--bg);
      display: grid;
      align-content: end;
      transition: color .2s ease;
      cursor: default;
    }
    .principle::before,
    .industry::before {
      content: "";
      position: absolute;
      inset: -1px;
      z-index: 0;
      background: var(--fg);
      transform: scaleX(0);
      transform-origin: left center;
      transition: transform .42s cubic-bezier(.2, .8, .2, 1);
      pointer-events: none;
    }
    .principle > *,
    .industry > span {
      position: relative;
      z-index: 1;
      transition: color .2s ease;
    }
    .principle {
      min-height: clamp(240px, 18vw, 300px);
      background: var(--fg);
      color: var(--bg);
      align-content: space-between;
      gap: clamp(28px, 4vw, 56px);
    }
    .principle::before { background: var(--bg); }
    .principle:hover,
    .principle:focus-visible { color: var(--fg); }
    .principle:hover p,
    .principle:focus-visible p { color: var(--fg); }
    .principle h3 {
      font-family: var(--font-display);
      font-size: clamp(16px, 1.22vw, 21px);
      line-height: 1.05;
      font-weight: 900;
      text-transform: uppercase;
      overflow-wrap: normal;
      margin: 0;
    }
    .principle p {
      margin-top: 0;
      color: var(--muted);
      font-size: clamp(13px, .9vw, 14px);
      line-height: 1.45;
    }
    .industry {
      min-height: 104px;
      font-weight: 700;
      text-transform: uppercase;
      letter-spacing: .02em;
    }
    .industry:hover,
    .industry:focus-visible { color: var(--bg); }
    .principle:hover::before,
    .principle:focus-visible::before,
    .industry:hover::before,
    .industry:focus-visible::before {
      transform: scaleX(1);
    }
    .principle:focus-visible,
    .industry:focus-visible {
      outline: 3px solid var(--fg);
      outline-offset: 4px;
    }

    .cta {
      text-align: center;
      padding-block: clamp(84px, 13vw, 172px);
    }
    .cta h2 {
      font-size: var(--fs-h2);
      line-height: .95;
      font-weight: 900;
      text-transform: uppercase;
    }
    .cta .lead { margin: 20px auto 0; }
    .cta .muted { margin: 18px auto 0; max-width: 64ch; }
    .cta-actions {
      display: flex;
      justify-content: center;
      flex-wrap: wrap;
      gap: 12px;
      margin-top: 34px;
    }

    .split {
      display: grid;
      grid-template-columns: minmax(300px, .9fr) minmax(0, 1.1fr);
      gap: clamp(40px, 7vw, 92px);
      align-items: center;
    }
    .image-panel {
      position: relative;
      border-radius: var(--radius);
      overflow: hidden;
      background: var(--ink-soft);
      min-height: 480px;
    }
    .image-panel img { width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; }
    .copy-stack { display: grid; gap: 18px; }
    .copy-stack .lead { color: var(--fg); font-weight: 700; }
    .copy-stack .muted-copy { color: var(--muted); font-size: var(--fs-body); }
    .section-black .copy-stack .lead { color: var(--bg); }
    .split.reverse .image-panel { order: 2; }
    .split.reverse .copy-stack { order: 1; }

    .reveal { opacity: 0; transform: translateY(26px); transition: opacity .7s cubic-bezier(.16,1,.3,1), transform .7s cubic-bezier(.16,1,.3,1); }
    .reveal.is-visible { opacity: 1; transform: translateY(0); }
    @media (prefers-reduced-motion: reduce) {
      .reveal { opacity: 1; transform: none; transition: none; }
    }

    @media (max-width: 1080px) {
      .footer-grid { grid-template-columns: 1fr; }
      .principle-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
      .industry-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
      .split { grid-template-columns: 1fr; }
      .image-panel { min-height: 360px; }
    }

    @media (max-width: 700px) {
      .topnav-inner {
        grid-template-columns: 1fr auto;
        min-height: 68px;
      }
      .topnav nav { display: none; }
      .topnav .nav-cta { display: none; }
      .principle-grid,
      .industry-grid { grid-template-columns: 1fr; }
      .principle { min-height: 190px; }
    }